A HISTORY OF NEVER
STANDING STILL
Since 1870, when John Blundstone made his first boots for Hobart’s streets and paddocks, we’ve kept moving – without losing sight of what matters.
From the Great Depression to grunge, factory floors to festival fields, for over 155 years our boots have been worn by dam-builders, artists, farmers and kids alike. We’re still family-owned, still Tasmanian, and it’s still the people who wear our boots who drive us forward.
SHAPED BY TASMANIA
Tasmania is tough, beautiful country. Wild seas crash into towering cliffs. Forests that have stood for thousands of years. Highlands cut by wind and snow; the Southern Ocean on our doorstep.
Our island builds resilience into everything it touches – and every Blundstone boot carries that same spirit.
The iconic boot
For over 155 years, we’ve made boots that stand the test of time. Our commitment to quality is embedded in every step of our process—from material selection to final inspection. We proudly partner with trusted suppliers who share our vision, and retain traditional footwear-making skills within our business.
We’re certified to ISO 9001:2015, which means every detail is built around a single goal: to make some of the best boots in the world. Our materials, designs, silhouettes, techniques, stitching, and manufacturing methods are part of our DNA. We lead all product design and work closely with our suppliers to develop and select materials that meet our exacting standards. This collaborative approach ensures every pair of Blundstones reflects our legacy of craftsmanship and innovation.
ENDURING
Over 25 million pairs on, the iconic double-tabbed Chelsea style hasn’t changed. We haven’t reinvented them and people live in them.
COMFORTABLE
Blundstones are made to wear all day long. This comes through soft linings, quality elements and XRD® shock absorption tech.
TOUGH
Our brand origins are from work and safety. And we still live there. This detail-oriented approach flows through all our products.
product RANGE SNAPSHOT
Our iconic double-tabbed Chelsea boot is our most famous export but that’s just the beginning. With over 250 active styles, our range is built to support every walk of life, from work to weekends and pavement to paddocks.
A HERITAGE BRAND FROM THE BOTTOM OF THE WORLD
A collaboration with us is an invitation to mix your brand’s story with ours – weaving together tradition, craftsmanship and heart. We’re ready to talk and keen to work together to build something special. We’ll introduce our audience to your audience and surprise and delight all who come across it.
ULTIMATE SLEEPER BRAND
We’re a quiet brand in market but one that has built tremendous trust with our wearers. But we’re not overexposed – people aren’t tired of hearing about us yet.
HERITAGE & AUTHENTICITY
A long history of 155 years speaks for itself. We’ve got a working class heart and a get-your-hands-dirty approach which has sustained us through the years.
TASMANIAN X-FACTOR
We think our home’s pretty special. And between our wild landscape, amazing food and art culture there’s plenty to talk about.
2025: Filson X Blundstone
Filson and Blundstone have shaped their identities through the unique characteristics of their natural environments. This exclusive collaboration features premium water-resistant waxed suede, debuts Blundstone’s imposing new sole design, co-branded detailing, and Filson Blaze orange accents.
2024/25: CDGH X Blundstone
Released as part of CDGH’s Spring/Summer 2025 collection, the limited-edition silhouette blended COMME des GARÇONS HOMME’s timeless, avant-garde aesthetic with Blundstone’s all-terrain durability and comfort.
In 2025, the partnership evolved with a second release — a bold, limited-edition All-Terrain boot. This drop fused the rugged DNA of Blundstone’s iconic silhouette with the understated authenticity of the HOMME brand.
2024/25: DESIGN YOUR OWN BLUNDSTONE BOOTS
In 2024, Blundstone ran the Well Worn Global brand campaign, offering eight people globally to design their boot using their city or town as inspiration. The result was eight unique designs handcrafted by Blundstone lovers across the globe.
2025: TASMANIA DEVILS FOOTBALL CLUB BOOTS
Blundstone boots are synonymous with Tasmanian football. Blundstone even crafted playing boots for Tasmanian football icon Darryl Baldock. The TFC Blundstone boots feature several of the highly distinguishable Tasmania Devils elements, including green soles, the fur pattern of the Devils on the boot elastic, an embossed map of Tasmania and the Devils’ head on the children’s boots.
GROWING AND POWERFUL GLOBAL AUDIENCE
Blundstone is gaining ground globally – and we’re just getting started. Because we’re an emerging brand in many markets, there’s plenty of room for us to grow. The people who love our brand aren’t here for a trend. And new wearers quickly become loyal and longstanding Blundstone lovers.
600K FOLLOWERS
600 thousand Instagram, followers across 29 accounts globally.
70 COUNTRIES
Sold in more than 70 countries worldwide. In 2023 we sold over 3 million pairs.
MONOSTORES
5 stores globally including stores in Milan, Brooklyn, Boston, LA and growing.
FAMOUS FRIENDS
Worn by Florence Pugh, Zac Efron, Kate Middleton, Paul Rudd, Jake Gyllenhaal, David Beckham and Phoebe Bridgers.
LONGEST-RUNNING DISTRIBUTION MARKETS
Canada, Israel, Italy, Sweden, UK, USA
LARGEST MARKETS BY SALES VOLUME (LEISURE/FASHION)
Australia, Canada, Germany, Italy, UK, USA
FASTEST GROWING MARKETS (LEISURE/FASHION)
Australia, Denmark, France, Netherlands, South Korea, Spain, UK, USA
TALKED ABOUT EVERYWHERE
THE NEW YORK TIMES
Have you clocked these boots? Why Are Blundstone Boots So Popular?
Every step better
Sustainability isn’t a new focus for us. Over our long history, our commitment to quality, durability and community has been constant. Each step we take must be better than our last. That’s the promise we make. It’s also the guiding principle that drives our Every Step Better (ESB) program.
PEOPLE
1. We ensure our employees feel valued and respected, and that our practices and policies, are fair, accessible, and transparent.
2. We have long relationships with our global manufacturing suppliers, their suppliers, our direct suppliers and distributors, and expect them to comply with legal requirements in their country, our ethical employment standards, and our Code of Conduct.
3. Our consumers are at the centre of everything we do. So we’re using our ESB program to drive the specific ethical and responsible business practices they value.
4. We’re proud to be a contributing member of our communities and participate in many community support programs in Australia and around the world.
PLANET
1. We’ve mapped our operational and value-chain network greenhouse gas emissions, and are now working to set effective reduction targets.
2. We conduct independent on-site environmental audits of the operational practices of our global footwear manufacturing suppliers and non-Leather Working Group (LWG) leather manufacturers to assess compliance and identify areas for improvement.
3. We’re using the globally recognised ISO14001 standard to develop an Environmental Management System that ensures best-practice environmental management.
4. Our shoe boxes are made from 100% recycled material, are 100% recyclable, and only use vegetable-based inks and natural adhesives.
PRODUCT
1. We source 95% of our leather from Leather Working Group certified leather manufacturers.
2. We’ve conducted life cycle assessments on two of our core styles to help us identify how we can achieve lower impact. And we are looking to continue this work with other key Blundstone products.
3. We’ve redesigned our flagship heavy-duty safety boot range to incorporate select components using 30 to 100% recycled content and innovative technology.
4. We are proud to have been winning prestigious Good Design Awards since the late 1970s, with our most recent recognition awarded in 2023.
For more information read our 2024 Sustainability report
